It’s not uncommon for a recent graduate
There are few things more important to universities today than staying connected to their alumnus. Besides the importance of word of mouth referrals bringing in new students, the development departments also rely on the generosity of their alums to have successful fundraising campaigns. One of the biggest struggles these departments face is maintaining the proper contact information for their graduates beyond graduation. It’s not uncommon for a recent graduate to move three or four times in as many years immediately following graduation.
A few things are pivotal to successfully maintain communication with your alumnus, the most important of which is a crystal clear mode of post-graduate communication. Establish a program that allows each graduating student to have their own website connected to your university for as many years as they’d like following graduation. Giving your graduates a personalized URL (PURL), like Level 10 does, prior to their graduation will streamline communication, while showing your alumnus that they’re important to you behind their years on campus. This way, you can keep them informed about fundraising that is needed for programs that interest them. A graduate of Arts and Sciences may want to be notified of endowment funding that their college is seeking, while College of Dentistry grads will likely want to know about funding efforts for the new mobile dental lab your campus is piloting.
More developed PURLs can take it a step further by providing a quick, easy and secure method to donate to your fundraising efforts. This eliminates the need for an extensive mailing effort by providing an easy way to donate to a campaign with nothing more than a credit card and Internet access, saving you time and money.
Development departments will tell you that keeping up with their alumnus is one of the most difficult aspects of their jobs. A PURL eliminates the need to follow a graduate from their personal email to their corporate email to their next personal email addresses. They will have their own URL where they can maintain communication with you and also, update you as to what is the best way to contact them. This once again is mutually beneficial, giving your alum the ability to dictate how you communicate with them and helping you maximize your contacts with your alums.
To keep in contact with your university alumnus in the digital age, we truly believe that PURLs and Level 10 are the future of development in the education world.